In December 2018, my daughter and I embarked on a journey that would redefine my purpose and set me on a path of empowerment and impact. Venturing beyond the borders of South Africa to Basingstoke, England, opened my eyes to the diversity of our global village, prompting a profound question: How can I extend a helping hand to those in need and amplify my impact on the world?
Despite excelling in my corporate role, I felt a longing to make a more significant contribution, one that would resonate deeply with my values and beliefs. In 2019, the answer revealed itself as I decided to channel my skills, knowledge, and experience into starting my own sideline business as a Virtual Assistant (VA), under the name of Jelani Sales.
The name "Jelani," derived from Swahili, meaning "strong" and "caring," encapsulates the ethos of my business—a fusion of strength and compassion that guides every interaction and endeavor. Through Jelani Sales, I sought to empower entrepreneurs by streamlining their sales processes, freeing up their time to focus on business growth and expansion.

As 2020 ushered in unprecedented changes, with businesses transitioning online and the demand for Virtual Assistants surging, I seized the opportunity to transition Jelani Sales into a full-time venture. This marked a pivotal moment in its evolution and set the stage for its global expansion.
In 2023, my husband and I embarked on a new chapter in Dubai, providing Jelani Sales with a platform to extend its reach and make an even greater impact globally. Leveraging my 22 years of sales expertise, I launched my first self-published book and ventured into mentoring with my flagship online sales course, Sales Navigation Activities 2 Prosper (SNAP).
Witnessing the success stories and results from the SNAP course fills my heart with joy, reaffirming the transformative power of knowledge and empowerment. As 2024 unfolds, I am privileged to offer accountability coaching, empowering my clients to crush their goals and cultivate newfound confidence in their sales processes.
Yet, my journey in Dubai is only just beginning, and I am eager to pay it forward. Through an upcoming podcast business for Dubai Women, I aspire to share my story, inspire, and uplift women from all walks of life. Together, fueled by strength and compassion, we can achieve anything.
Through the podcast, I aim to provide a platform for women to share their experiences, triumphs, and challenges. By amplifying diverse voices and perspectives, we can foster a sense of solidarity and connection, reminding each other that we are not alone in our journeys.
My ultimate goal is to inspire and empower women to pursue their dreams, overcome obstacles, and realize their full potential. Together, as a supportive and empowered community, we can break barriers, defy expectations, and create a world where every woman feels valued, heard, and empowered to achieve greatness.

I invite all women to join me on this journey of growth, empowerment, and sisterhood. Together, we can uplift each other, inspire change, and make a positive impact on the world around us. With strength, compassion, and unity, the possibilities are limitless.